Privacy policy

 

Privacy Policy

Last updated: June 2026

WildSkin Cosmetics Ltd ("Wild Skin", "we", "our", or "us") is committed to protecting your privacy and handling your personal information in a transparent and lawful manner.

This Privacy Policy explains how we collect, use, share, store, and protect your personal information when you visit our website, purchase products, contact us, or otherwise interact with us.

1. Who We Are

WildSkin Cosmetics Ltd

18 Langdon Road
Cheltenham
Gloucestershire
GL53 7NZ
United Kingdom

Email: contact@wildskinuk.com

For the purposes of UK data protection law, Wild Skin UK is the Data Controller responsible for your personal information.

2. Personal Information We Collect

We may collect the following categories of personal information:

Information You Provide

  • Name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number
  • Account login details
  • Order information
  • Product reviews and feedback
  • Communications with our customer service team

Information Collected Automatically

When you visit our website we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Website usage information
  • Referring website information
  • Cookie and tracking technology data

Information From Third Parties

We may receive information from:

  • Shopify
  • Payment providers
  • Delivery and fulfilment partners
  • Analytics providers
  • Advertising platforms
  • Fraud prevention services

3. How We Use Your Information

We use personal information to:

  • Process and fulfil orders
  • Deliver products
  • Manage returns and refunds
  • Communicate regarding purchases
  • Provide customer support
  • Detect and prevent fraud
  • Improve our products and website
  • Analyse website performance
  • Send marketing communications where permitted
  • Comply with legal and regulatory obligations

4. Our Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

Contract

We process personal information where necessary to:

  • Accept and fulfil orders
  • Process payments
  • Arrange deliveries
  • Provide customer support

Legal Obligation

We process information to comply with legal obligations including:

  • Tax and accounting requirements
  • Consumer protection laws
  • Regulatory obligations

Legitimate Interests

We process information where necessary for our legitimate interests, including:

  • Fraud prevention
  • Website security
  • Business administration
  • Improving our products and services
  • Responding to customer enquiries

We ensure that our legitimate interests do not override your rights and freedoms.

Consent

We rely on consent for:

  • Email marketing communications
  • Non-essential cookies and tracking technologies where required

You may withdraw consent at any time.

5. Marketing Communications

If you subscribe to our mailing list, we may send you information about products, promotions, and offers.

You can unsubscribe at any time by:

  • Clicking the unsubscribe link in any marketing email
  • Contacting us directly

We will not send marketing communications where prohibited by law.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies.

Cookies help us:

  • Operate the website
  • Remember your preferences
  • Measure website performance
  • Improve user experience
  • Deliver relevant advertising

We use:

Strictly Necessary Cookies

Required for website functionality and security.

Analytics Cookies

Used to understand how visitors interact with our website.

Marketing Cookies

Used to measure advertising performance and personalise marketing.

You can manage your cookie preferences through our cookie banner and browser settings.

A detailed Cookie Policy is available separately on our website.

7. Sharing Your Information

We may share personal information with:

  • Shopify
  • Payment processors
  • Delivery providers
  • IT and hosting providers
  • Marketing and analytics providers
  • Professional advisers
  • Regulatory authorities where required by law

We do not sell your personal information.

All service providers are required to protect personal information and only process it on our instructions.

8. International Transfers

Some of our service providers may process information outside the United Kingdom.

Where international transfers occur, we ensure appropriate safeguards are in place, including:

  • UK International Data Transfer Agreements (IDTAs)
  • UK Addendum to Standard Contractual Clauses
  • Transfers to countries recognised as providing adequate protection

9. Data Retention

We retain personal information only for as long as necessary.

Typical retention periods include:

Information Type Retention Period
Order records 6 years after purchase
Tax and accounting records 6 years
Customer service correspondence 2 years
Marketing records Until consent is withdrawn or 24 months of inactivity
Website analytics data Up to 26 months

Where information is no longer required, it will be securely deleted or anonymised.

10. Your Rights

Under UK GDPR, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of information
  • Restrict processing
  • Object to processing
  • Request transfer of information to another provider
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise your rights, please contact us using the details above.

11. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can investigate and resolve the issue.

You also have the right to lodge a complaint with:

Information Commissioner's Office (ICO)

Website: ico.org.uk

12. Security

We implement appropriate technical and organisational measures to protect personal information from:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration
  • Disclosure

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

13. Children's Privacy

Our website and products are not intended for children under the age of 13.

We do not knowingly collect personal information from children.

If we become aware that personal information from a child has been collected, we will take appropriate steps to delete it.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations, or data processing activities.

The latest version will always be published on our website and the "Last Updated" date will be amended accordingly.

15. Contact Us

If you have any questions regarding this Privacy Policy or how we process your personal information, please contact:

Wild Skin UK

Email: contact@wildskinuk.com

18 Langdon Road
Cheltenham
Gloucestershire
GL53 7NZ
United Kingdom